Capture and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format.
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Color
Technical Specifications
Product
Film
Watch the perfect moment come to life imperfectly with Polaroid Instant Film. With various films, you can leave various photos according to the atmosphere and taste.
The Polaroid speaker is a true stand-out, bringing back big boombox energy with its retro-futuristic vibes. The Polaroid also features the full functionality of the Polaroid Music App, meaning you can easily set up your favorite music channels.
Collaborations
Keith HaringPOLAROID
Hold on to Keith Haring’s artistic legacy forever with this special edition Polaroid camera featuring his love of bold color and illustrations that take on a life of their own. Also, Create your own rules with a Polaroid camera and film inspired by art’s rebel with a cause.
Collaborations
LACOSTEPOLAROID
Motivated vintage advertisements and images meet Polaroid's unique impressions and instantly create an all-encompassing style. We will look for you in the style you want to cherish forever. Perpetuate the color and style of the moment with Polaroid × Lacoste.
App
Tripod Mode
Shift into the director’s seat with tripod mode. A new app tool that allows for up to 60-minute long exposures in low light — minus the flash. Tripod mode keeps the camera shutter open for longer to let light in, giving you a sharp Polaroid photo in moody, low-light conditions.
Steps to start creating
Connect to the Polaroid mobile app and select ‘Tripod’. Use the tripod mount on the Polaroid camera and a tripod or table to steady your shot. Keep the flash away to let the natural light and hues seep into your photo. Make sure your talent stays still too to avoid any blurring.
App
Aperture Priority
The easier way to control focus in your photos. Go from sharp faces to blurred backgrounds in just one swipe. A new Polaroid tool to help every creative use depth of field.
Steps to start creating
Connect to the Polaroid mobile app and select ‘Aperture’. Select your f-stop and let the Polaroid Camera find the best exposure time. A lower f-stop will give your photo a blurry background, while a higher f-stop will get more of your composition in focus. To play with depth of field, position your props and talent at different distances.
App
Light Painting
Make the darkness your canvas with light painting. Flick on your phone flashlight and craft your idea in the sky using words, shapes or whatever you can imagine for a Polaroid photo you could never plan.
Steps to start creating
Connect to the Polaroid mobile app and select ‘Light Painting’. Once you tap the button, the shutter on the Polaroid opens for a long exposure. Use any light source, but the brighter the better. Try a handheld light or use the app to switch on your phone flashlight.
App
Double Exposure
Get two moves in one with double exposure. Mix angles, layer ideas and clash influences together inside one Polaroid photo. With our famous film chemistry, you can expect the unexpected.
Steps to start creating
Connect to the Polaroid mobile app and select ‘Double Exposure’. Capture your first angle to fill one side of the frame. Once the first exposure is taken, the app tells you that the camera is ready for the second. Remember where your first exposure was taken and create some space to capture the second exposure. Mix in a new shape or angle to make it more abstract.
Iconic Polaroid
Polaroid Club
Offer special benefits to users who join the Polaroid Club. We are always updating new benefits to satisfy all users.
Custom Film Design
We will create a special film design that you want.
Photography Skills Training
We regularly train you on tips to get the most out of your Polaroid.
Limited Edition Goods
Limited edition goods only available to club users.
Discount Code
Discount coupons are provided periodically to Polo Ride Club users.
Free Repair
Free repair is provided to club users. A dedicated representative will connect you directly.
Released the Polaroid Go, the world's smallest analog printing instant camera. In addition, with the motif of 'Polaroid Go' they released a new fall product with 'Polaroid Style' a lifestyle wear brand with a novel and pleasant imagination and showed off a FW season pictorial.
In the Japanese movie "Love Letter", the female protagonist used a Polaroid camera. The 'sx-70' model once again becomes a model loved by many people.
David Hockney’s “Paint Trolley, L.A. 1985” was born. It is a work of art made by concatenating multiple Polaroid photos to complete a single picture.
Andy Warhol's love for Polaroids is famous. He loved the sx-70 model and took pictures of several celebrities. Also took his face 'Andy Warhol with Camera' photo also sold for $146,500.
The world's first folding SLR camera ever engineered and the world's first instant camera to use integral film. The SX-70 revolutionized upon these previous instant film drawbacks by utilizing a film that was self-contained.
The first instant cameras appeared at the Jordan Marsh department store in Boston, Massachusetts. The price is $89.95. About 60 products were sold out on the first day. This is the ‘Model 95’, which is the prototype of the Polaroid Land camera. Since then, there have been dozens of Polaroid models in the 1960s.
At a meeting of the American Optical Society, the process of exposing film photo paper to light and developing it on the fly was announced and had a public demonstration without human intervention.
In a vacation to Santa Fe with his three-year daughter, Jennifer, he took a picture of her. She asked why she could not see the picture her father just took of her, within an hour, he already had the idea for the Polaroid camera. After this trip, research for the development of this idea began immediately.
